Pizzazz

PIZZAZZ is an annual fundraising event, presented by the Garden Club of Allegheny County, that brings designer boutiques from around the country to Pittsburgh for a unique shopping experience. Proceeds from the event have enabled GCAC to fund more than $1 million in environmental and conservation projects throughout the community. I led a team of designers to revitalize the identity for this event, to appeal to a larger age range and better reflect the environmental causes supported by the proceeds of the event. Deliverables include a new visual identity and tagline, color palate, stationery, invitation design, program and email blast template.